Graphical Print - Coffee Shop Flyer
Frenzy is a specialty coffee shop in Timișoara. A promotional flyer was designed to announce their 20% drink discount, communicate the café's identity, and help new customers find them.
The Challenge
With low brand recognition and an unfamiliar location, the flyer needed to balance four things without feeling cluttered — the discount, the identity, the location, and the atmosphere of the café itself.
Concept
The discount leads as the entry point, with the layout built around it. The café illustration at the top gives Frenzy a recognizable face, and the map was treated as a real design element rather than something added at the end.
The back of the flyer shifts the focus — instead of information, it shows atmosphere. Three scenes give a glimpse into what the café actually feels like, from the terrace to the bar.
The hybrid approach — mixing photography with hand-drawn illustration — runs through both sides, keeping the piece warm without losing readability.
