Loyalty card - Frenzy
Frenzy is a specialty coffee shop in Timișoara with a strong identity - this loyalty card was designed to feel like a natural part of it.
The Challenge
The brief was straightforward: six stamp circles on the back, brand on the front. The challenge wasn’t starting from scratch, it was working within something that already existed and making it feel consistent.
Concept
Several directions were developed and presented, exploring different color combinations, stamp shapes, and layout arrangements.
The dog paw stamps weren’t a random detail; Frenzy is a pet-friendly café that welcomes dogs every day, and that’s become a real part of what makes the place feel like itself. Using paws as the stamp shape was a small nod to something the regulars already know and love.
The client selected the final direction, and the design was refined using the brand’s established colors.
The result balances the playfulness of the Frenzy mascot with a layout that’s clean and easy to read at a glance.
